#14: Madhuri Parson, Founder of Madhuri Parson Jewelry

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As a jewelry purist, Madhuri designs with a balance of East and West sensibility combining the best of Old World craftsmanship with chic, understated designs. Madhuri saw an opportunity for high-end jewelry that was contemporary yet versatile enough to be worn from day to evening and designed pieces to complement any outfit and look. Founded in 2011 by Madhuri Parson, her eponymous company is headquartered in New York. Her collections are 100-percent handcrafted by skilled artisans in Jaipur and Mumbai, India using traditional jewelry techniques and precious materials.

What do you consider your top 3 core values and how do they affect how you lead your business?


Integrity is a value close to my heart. I remember fondly my late-grandfather, a jeweler from India, instilled in me at a young age to always conduct business honestly and with strong moral principles.
Endurance definitely plays a big part in running my jewelry company. Especially those moments of dealing with difficult processes - not giving up can be tough, but gently reminding myself of my jewelry legacy and the inspiration it provides me keeps me going.
Respect is a feeling of deep admiration for my customers, business partners, and my family jewelry heritage - they are the pillars to my company.

Can you share a time you either thought you failed, or actually did fail? How did you react and move past it, and what impact did it have on business decisions?


Over the years, I’ve realized if I think small, I feel I’m constantly failing. Running my jewelry business solo for the past eight years hasn’t been an easy feat, to keep it financially afloat and fresh. Sometimes I feel I’ve failed in negotiating gemstones or labor costs, or securing partnership deals, even closing a sale for that matter, but if I take any of those moments to heart, then I’ve absolutely failed at the process of failure and should probably look for another job! Reminding myself of the big picture gives me reassurance that everything is really okay, it's all a learning lesson. I’ve been able to slowly grasp the idea that failure might only be a feeling - one that will pass - and so ultimately, if I change the way I think, I’ll continue to learn and grow, making positive steps toward the bigger picture!

What types of projects do you have coming up that we can look forward to seeing in the future?


It’s exciting to share with you that my brand will be launching at Bloomingdale’s this Spring as will my brand new e-commerce site!