#19: Natasha Cornstein, CEO of Blushington


Blushington is a one stop shop for all makeup and beauty needs, providing professional makeup applications in a fun atmosphere that's both affordable and convenient. Natasha Cornstein joined Blushington in January 2015 as the company’s President, leading the expansion of the brand.

What do you consider your top 3 core values and how do they affect how you lead your business? 

Integrity -- I live by a simple mantra that has been essential to my success personally and professionally. “Do the right thing”. I follow my instincts and while it is not always popular to “do the right thing” it is at the core of every decision I make and guides how I lead my life and business. 
Lifelong learning -- I am passionate about learning and driving personal growth for myself and every member of our organization. I am privileged to be leading an all female management team and equally privileged to be mentored by an exceptional owner. Learning is integral to our success and I am relentless about seeking opportunities for all of us to learn or acquire new skills. Watching my team grow and become increasingly successful and confident is one of the most satisfying aspects of my role as CEO. 
Perseverance -- I never give up! No matter how many times I hear no or how many times I have been told an idea or goal is too lofty or impossible, I am even more driven to “Make it Happen”. One of my favorite quotes is from Estée Lauder “I didn’t get there by wishing for it or hoping for it, I got there by working for it”. I credit my parents Eugenia & Ronald Strauss for instilling in me a relentless drive to take an idea or dream and turn it into a reality. They are the ultimate examples of dreaming up an idea and making it happen.

Can you share a time you either thought you failed, or actually did fail? How did you react and move past it, and what impact did it have on business decisions?

Everyday day in business is about growth, problem solving and learning from and moving past failures. One of the biggest learnings I have had in my career is how to move swiftly yet thoughtfully and not to dwell on failure. My approach is to acknowledge, learn and move on quickly. As a CEO I have the responsibility of taking credit for the failures while lifting up our team and keeping the organization moving forward in the face of failure.
In 2017 we started to transition our business from a purely experiential service based business to a hybrid of experiential services and experiential retail. I set expectations for the team and rolled them out too quickly without giving adequate time for feedback and buy in from my team. I had to regroup and reimagine what a shift in our culture and core business truly entailed. I am proud to share that from that failure came a full integrated effort involving our entire leadership team and today our retail business is thriving.

What types of projects do you have coming up that we can look forward to seeing in the future?

We are kicking off a six store expansionary and you can expect to see additional Blushington locations in Dallas, Houston, Atlanta and Miami over the next three years. We are continually scouring the globe for emerging female founded beauty brands and our edit has expanded to 40 brands and counting. In addition to our core color cosmetics offering we will be adding to our skincare, fragrance, wellness and ingestibles offering in 2019. The edit is available at all Blushington locations and also online at Blushington.com. You can also expect major expansion of our unlimited monthly beauty membership called Carte Blush.