#26: Andrea Madril, Founder of Sunflower Motherhood

Andrea Madril is the founder of Sunflower Motherhood, a company shining a light on maternal wellness and self care for moms after having a baby. Acknowledging that most gifts a mother receives are for the bundle of joy, Sunflower Motherhood offers gifts for mom as she recovers from delivery and adjusts to motherhood. The packages, with themes ranging from Recovery to C-Section to Breastfeeding, include essential items for postpartum healing and self care. 

What do you consider your top 3 core values and how do they affect how you lead your business?

Compassion: I’ve always been a feeler, perhaps an over-feeler. I even tend to consider feelings over facts at times. But I value my emotional side as I know it is where my compassion for others comes from. The heart of my company is to support other mamas in a delicate time of their life that I know from experience to be challenging, raw and significant. Having a heart for others is not just a core value of mine but a founding concept of Sunflower Motherhood.
Drive: I first learned the value of drive from my dad, who’s been working since he was 11, put himself through college and law school, and has never given up through his many entrepreneurial endeavors. It made me appreciate hard work and become a go-getter. Starting a business takes an unstoppable amount of drive. As a one woman startup, I have myself to rely on, motivate, and critique which is both overwhelming and empowering. If my drive falters, my company will too.
Vulnerability: I really value self-awareness and reflection. For me, getting there means getting vulnerable first. While it’s not always easy and is sometimes painful, the reflections that come from my most vulnerable moments are usually the lightbulb reflections that help me grow. My company is a perfect example of that. It all started from the most raw and emotional identity shift of my life: my first months as a brand new mother. Feeling blindsided by the recovery process both physically and emotionally, I questioned why some of the most real and uncomfortable parts of the transition into motherhood are not often talked about. It’d be impossible to run a company providing products tailored for these sensitive subjects without my own vulnerability as a mother at the core.

Can you share a time you either thought you failed, or actually did fail? How did you react and move past it, and what impact did it have on business decisions?

In startup world, I’ve learned that “failures” happen all the time. I guess it’s just that I don’t call them that. It’s a bummer when I completely botch a pitch, get a bunch of “no’s”, miss a great opportunity or struggle with the mom/work balance. But if there’s reflection to come from it, how can that really be a fail? Sure, it’s discouraging and it definitely takes a toll on me emotionally, but that’s when I reconnect with why I’m doing what I’m doing. That always motivates me to find the lesson and move forward. The business will die if I stay hung up on the bummers.

What types of projects do you have coming up that we can look forward to seeing in the future?

We’ve got a few cute gifts coming out for Mother’s Day that are great for any mom, not just new mamas. And I’m working on something special right now with an incredible bereavement doula, curating a healing box for mamas who have miscarried. Sending it will speak for itself when the right words are hard to find. The box will include a few healing gifts as well as helpful information about grief after pregnancy loss.