#28 Dawn Fable & Torrey Benson, Founders of Press Pause Project

Press Pause Project is an organic wellness brand focused on CBD healing products, benefiting the mind, body, and soul. 
Torrey and Dawn know firsthand that women are disproportionately affected by anxiety and stress, so they are very consciously reaching out to women with their raw truth and authenticity of motherhood. They are committed to helping others in recognizing it’s okay to Press Pause when life seems to be all together, too much.

What do you consider your top 3 core values and how do they affect how you lead your business?

Authenticity- As women, moms, wives & business leaders we are very passionate about telling our truth. We are rockstars, but not without our faults. We love bringing the reality of our tribe to the forefront to allow ourselves to feel what’s real, to laugh at ourselves, and to realize that we are normal and okay.
Good Humor- Life is no fun without a smile. If there is an opportunity to make someone smile, we will do our best to make it happen!
Loyalty- We will always support our tribe. First and foremost we are here to spread the CBD love because of our personal experience and desire to help others. We will stand by our products, but more than anything we will stand by those that we represent.

Can you share a time you either thought you failed, or actually did fail? How did you react and move past it, and what impact did it have on business decisions?

We are just two women who have an incredible drive to spread the word about something that has affected our lives for the better. Each day, we do what we can and what we feel is best. Some days we fall down and every day we pick ourselves right back up (whether we want to or not). It is HARD being so many things to so many people (husbands, kids, dogs, clients). So far our best fail was ultimately inevitable… When you launch an online business, it is trial and error. We sent our email out and the sales started coming in…But the transactions were all being declined! Hours on the phone with merchant processors, web development, and anyone else that would lend some help finally led to a solution and SALES! Success does not come without hiccups!

What types of projects do you have coming up that we can look forward to seeing in the future?

We are so excited about the growth of our movement. Supporting beautiful female artists, R&D for new products and powerful new partnerships to spread the word and the mission of Press Pause. Stay tuned for more :)