#38: Heather Hansen, Author of The Elegant Warrior

Introducing Heather Hansen, advocacy and credibility consultant, author of The Elegant Warrior, keynote speaker, and host of The Elegant Warrior Podcast. Hansen knows how to communicate to win. She’s communicated her way to success as a lawyer, an advocate, a counselor, a mediator, and a TV host. Heather draws upon her personal experiences in the courtroom and in life, as well as her psychology degree, her training as a mediator, and the most current research, to lead participants to their best communication practices. Her communication assessment allows individuals and businesses to capitalize on their communication strengths and address the weaknesses. Heather’s presentations are interactive, unforgettable experiences that leave participants better able to communicate credibly, build trust and lead themselves and their teams with confidence.


What do you consider your top 3 core values and how do they affect how you lead your business?

1-Credibility. Being a trial attorney has taught me that credibility is everything. If my juries don’t find me credible, I can’t win. But credibility is just as important in life and in business. Trust has given me my greatest ROI

2-Perspective. In the courtroom, I had to be able to see things from the other side so I knew how to fight it. But I also had to see things from the jurors’ perspective, and from the perspective of each witness. That ability has given me insight into my customers’ hopes and needs. It has also allowed me to see things in my own personal life form other perspectives.

3-Joy. I used to think I wasn’t trying hard during trials unless I was miserable. Now I know that even in the midst of battle, there is always room for laughter. Perspective also helps with this one—if I’m having a bad day, I try to imagine that I am in a comedy instead of a tragedy. That’s often enough to make me laugh.

Can you share a time you either thought you failed, or actually did fail? How did you react and move past it, and what impact did it have on business decisions?

I fail fast and often. Early in my career I dreaded failure and tried to avoid it at all costs. The first time I lost a trial, I cried for days and berated myself for weeks. I think it is even harder when you’ve failed someone else, and I felt like I’d failed my client. The lessons I’ve learned from that failure is that I’m not in control of everything. Even when I do my best, things don’t always go how I’d like. But if I don’t get up and do it again the next day, I don’t have the opportunity to help someone else and to do better. I also realized that failure isn’t fatal, but staying in one place and not acting can be.

What types of projects do you have coming up that we can look forward to seeing in the future?

So many things! My book, The Elegant Warrior-How to Win Life’s Trials Without Losing Yourself is out now and I’m doing quite a bit of speaking and touring around the book. My corporate client base is growing and I love working with those clients on how to build credibility and advocate for ideas effectively. And my podcast, The Elegant Warrior, continues to be my passion project. We have some great guests coming up in the next few months, including Kara Ross herself! I also like to leave a little room for surprise—I believe that there are bigger and better things planned for me than I could ever imagine for myself.