Adriana Madrigal is the founder of MAD MAN INC, a production and post production company that specializes in live events. Madrigal leads the creation of visual content we often see in concerts and on screens that accompany music and live performances. They recently created the visuals for Christina Aguilera's "Liberation" tour, the artist’s first tour in 10 years. Madrigal and her husband both worked with the company that did Aguilera’s previous tour 10 years ago, where she was a production manager and her husband an editor. Together they started MAD MAN INC and now own their own production company.
It is Madrigal’s mission to hire women and minorities of all colors—”It's important to give them the same opportunities I had as I was coming up in the industry. I am also proud to state we are the children of immigrants. We are what they call the Latinx generation. We are paving the way for many more to achieve their dreams.”
What do you consider your top 3 core values and how do they affect how you lead your business?
Integrity, empathy, and teamwork.
These three core values affect how I lead in so many ways. In the age of the digital revolution it has gotten harder for companies like us to really standout in the world of shrinking budgets. Clients don't have the budgets they used to have but they want the same kind of high end production value they are accustomed to. I put the integrity of the job and the creative vision at the forefront, and I lead with empathy on both sides. I know that our team is trying their best to accomplish the expectations with a limited amount of resources and I know the client's hands are tied with budgetary constraints. It's a hard place to be in when I have to navigate the client and my team in order to get the best out of both. It takes a whole lot of teamwork and it's imperative that our clients know they are a part of the whole team, just as everyone on our team understands that the client is our team member. Its definitely not easy but at the beginning of every job I sit there and figure out how we can keep these core values and deliver the best to our clients.
Can you share a time you either thought you failed, or actually did fail? How did you react and move past it, and what impact did it have on business decisions?
I don't like to think of failure as a bad thing. I believe that every mistake and every moment where we have hit a rough road we come out better and stronger than we were before. My biggest "mistake" is not trusting my gut as much as I should. It's hard when you are at the helm and you know one wrong turn can really affect the project. I find myself at times realizing that my initial gut feeling was always the right path even though it took me a few turns to get there. I have to trust that part of myself a little bit more.
What types of projects do you have coming up that we can look forward to seeing in the future?
We just started development on a few songs for Florida Georgia Line's new summer tour. We will be doing the visual content for about five songs of the tour. We are also in development for the visual content on Christina Aguilera's Las Vegas Residency.