Colby Mugrabi grew up in Chicago, Illinois and moved to New York City in 2011 to attend the Gallatin School at NYU, where she majored in art history and fashion business. Mugrabi decided to launch Minnie Muse, a contributor-based website offering users an opportunity to upload pertinent images and content to articles of their choosing. After spending almost a year working on the website’s design and content, Minnie Muse launched in November 2017. Today, Colby lives and works in New York City, focusing her time on researching, developing and writing all original content presented on Minnie Muse, as well as on collaborative projects for a number of publications, retailers, brands and institutions within fashion and the creative arts. Colby is currently a contributor to W Magazine and Architectural Digest, as well as an active member of the Costume Institute at the Metropolitan Museum of Art. In addition, Colby serves on the Film & Video Committee at the Whitney Museum of Art as well as on the board of The Shed, a multi-disciplinary arts center located in New York City’s Hudson Yards set to open in spring of 2019.
What do you consider your top 3 core values and how do they affect how you lead your business?
My top three values as they relate to my business have to do with creativity, work ethic and professionalism. No matter what I am working on, whether it is for Minnie Muse or another brand/partner, I make sure that it is done to the absolute best of my ability and in a timely manner. Presentation is everything; no matter what the size or scale of the project, I devote the same care and attention to detail in everything I do. In turn, I expect others who I work with to do the same. There is a certain aesthetic and language engrained in everything having to do with Minnie Muse and I make sure that anyone I bring onto my team has an innate understanding of what that means. I need to be able to trust that those who I work with will to everything to the ‘Minnie Muse standard’ of creativity and excellence.
Can you share a time you either thought you failed, or actually did fail? How did you react and move past it, and what impact did it have on business decisions?
As a young entrepreneur who has started their own business, I go through feelings of defeat and failure all the time. The counter side to that are amazing highs and moments of extreme satisfaction. This is the natural cycle of owning and running a brand/business, therefore whenever I am every faced with moments of failure I remind myself that everything happens for a reason; there may have been a bump in the road but its those times that propel me to set my goals even higher.
What types of projects do you have coming up that we can look forward to seeing in the future?
After celebrating the first anniversary of Minnie Muse in November 2018, I am very excited to be embarking on the second phase of my business where I am looking to grow my following and work closely with brands/partners on exclusive content and projects. I am working on conceptualizing a physical Minnie Muse activation in June at Art Basel in Switzerland, and I am hoping to launch a Minnie Muse product line in the near future as well as begin working on unique, Minnie Muse-produced video content. I am very happy to say that there are Lots of exciting projects and opportunities are on the horizon for 2019!