#52 Jackie Cohen: Founder of My Story Jewelry

Jackie Cohen founded My Story from a simple piece of jewelry that Jackie designed to celebrate her journey to motherhood. Inspired by her Adoption journey, she created a simple band with Julia's birthstone in it, and found that the ring sparked conversation wherever she went. Jackie would share her personal journey and in return she received other people’s stories, and more importantly a connection to their life. A few special requests and a collection was born. MY STORY is fun sentimental jewelry, that is meant to be mixed, matched and layered and can be personalized, to make it extra special to the owner.

What do you consider your top 3 core values and how do they affect how you lead your business?

Collaboration.  One of my favorite things I love about working with a team  is collaborating. So many ideas start with simple conversations.  Having a team that works well together is essential for growth, I work very hard to hire people I trust, who I believe are dedicated to my brand, people who are innately good people and align with my company’s core values.  I think that is why getting the best team you can is so important to me, and you must treat them with ….

Respect is a basic human desire.  To have respect and feel appreciated in the workplace will pay you back tenfold. I also believe that we are all extremely busy and respecting one’s time, is very important to me.  I am a single mom, I hire moms, I respect that they are busy and work hard when they are at work, and need to leave on time, so staying on schedule is huge for me. 

Empathy. Just as I respect someone and their time, and as a working mom, I know that moms are torn between work, and  home life. I believe that if someone didn’t let me leave early for a soccer game or cheerleading competition, for my child, I would be upset, angry and likely not work as hard the part of the day I was there, because I would be focusing on what I was missing.  I believe being empathetic to work life balance is part of my company’s corporate goals.

Can you share a time you either thought you failed, or actually did fail? How did you react and move past it, and what impact did it have on business decisions?

many years ago, before I owned my own jewelry company, I was on wall street, as an equity trader.  It was a full mans world, where you got business for taking the guys to the yankee game, and sitting at row 10 for the playoffs and sadly enough, strip bars and all sorts of other bad habits.  

Wall Street was filled with nepotism, and I was not in the inner circle. 

I worked hard, and worked my way up. At 34, I was running a small trading desk, and then got a call from Bear Stearns. I went for an interview despite the fact, that I know it wasn’t the right fit for me. I hated everything about the place.  I didn’t like the people, the corporate culture, and I loved where I was. It was a small company, and we were all family. I didn’t follow my gut instinct, and took the job at Bear Stearns. I did hate it, and ended up counting the seconds until my bonus so I could quit. Lesson learned, follow your gut. It knows. 

What types of projects do you have coming up that we can look forward to seeing in the future?

Collaboration with Sonnet James. Potential collaboration with State bags. Always looking to work with women owned businesses whose core values align with My Story.