#6: Jane Och, Co-Founder of Guac-Lock


Jane created her business with co-founder Sharon Prince out of an idea taken from experience - wanting fresh, green guacamole to stay fresh and green. The product took 4 years to develop and has proved itself a success, on track for 7 figure sales projections.


What do you consider your top 3 core values and how do they affect how you lead your business?

Integrity, Open-mindedness, Perseverance. These 3 core values are the foundation guiding the decisions I make each and every day!

Can you share a time you either thought you failed, or actually did fail? How did you react and move past it, and what impact did it have on business decisions?

After we produced 12,000 in China, we realized that a change needed to be made that would significantly improve the product. We had a tough decision to make. Do we postpone coming to market and spend the extra money needed to produce the part, or do we come to market with this batch and hope the consumer would be ok with it? As painful as it was at the time, we decided to spend the extra time and money. I am not sure we would still be in business if we didn't choose this route. In this day and age, online customer reviews are so very important to any product's ultimate success, and we wanted and needed to give consumers our highest-quality offering.

What types of projects do you have coming up that we can look forward to seeing in the future?

I am super excited about a new non-profit initiative called Guac-Lock Game On - selling sports licensed Guac-Locks for colleges with 100% of the proceeds going towards purchasing tickets for underserved youth to attend sporting events at that college. I am starting with the University of Michigan, my alma mater, and will have maize and blue Guac-Locks ready for sale for families, alumni and other fans around the end of April. In addition to this, we are brainstorming multiple product extensions - different sizes AND uses - so stay tuned for that!!