#61 Aliza Licht: Founder & Author of LEAVE YOUR MARK

Aliza Licht is the Founder & President of Leave Your Mark LLC, as well as the author of the best-selling book: LEAVE YOUR MARK. LEAVE YOUR MARK was recently ranked #5 in bookauthority.org’s “100 Best Career Development Books of All Time.”

What do you consider your top 3 core values and how do they affect how you lead your business?

I believe in being a decisive leader, innovator, and mentor. I am not only passionate about the growth of a business, but also the growth of my team. Success today means constantly challenging the status quo, being able to make hard decisions, and being comfortable failing, learning, and starting over.

Can you share a time you either thought you failed, or actually did fail? How did you react and move past it, and what impact did it have on business decisions?

When I launched my book LEAVE YOUR MARK and left my longtime role at Donna Karan I endeavored to build a consulting business at the same time. My heart wasn’t in it though and after 10 months of tracking my progress, I was really unimpressed with myself. I decided to cut my losses and go back to a brand. I recently left that role after two and a half years and consulting and acting as a “rent a CMO” now feels right to me. Sometimes it is really is the timing that makes all the difference.

What types of projects do you have coming up that we can look forward to seeing in the future?

Besides digital, marketing, and communications strategy, I am launching LEAVE YOUR MARK The Podcast where I will brew fresh career advice weekly. I have interviewed incredibly dynamic and successful people who have a wealth of knowledge and advice to share. I hope to launch in late summer!